Who we are is THE MIDAX DIFFERENCE

Midax, Inc. is a Virginia-based software development company focused on retail technology, anchored in grocery and C-stores. We are pioneers in building integrated EFT and loyalty solutions, dating back to 1998 when the company was founded by Jim Nevill.

MIDAX strength is moving data reliably and with the industry’s best tracing and audit controls, allowing us to collect and distribute data reliably and consistently.

While we are most known for deploying these skills in loyalty and payment processing and interfacing into multiple POS, third-party services. MIDAX has evolved with customer-facing touch points for communicating with the customer, with click and collect, delivery to mobile ordering, kiosk ordering to self-checkout, with one common user experience across all platforms.

At MIDAX we embrace PCI standards throughout as we are highly sensitive to the data protection of our customer. We continue to offer US based 24x7x365 world-class service and support to directly service the needs of all our customers and, our service is one reason why we enjoy one of the highest customer satisfaction rates in the industry.

Midax excels at delivering specialized integrations where we provide the glue and communication rails that enable multiple applications to function seamlessly and share data. No project is too challenging for our seasoned development team to consider – we pro-actively seek new development projects.

Midax distributes its products directly, providing the hardware, installation and maintenance services an is also Authorized reseller of Diebold Nixdorf Hardware.

Who we are is The MIDAX Difference

Jim Nevil

Jim Nevill

FOUNDER AND CEO

Jim Nevill is the Midax fiduciary and captain of our ship. He immigrated to America from the UK. in the mid-1990’s after a successful track record in IBM and subsequently running software and services companies across Europe focusing on communications and systems integration. Jim started Midax in 1998 with the vision to address a void within the multi-unit operator retail segment where there was a lack of a centralized, integrated control of store level systems. He was able to persuade a few smart guys to join him in a successful attempt to create a solution to solve the perceived problem, which allowed Midax to begin deploying solutions for Merchants that wanted the control and integration Midax was able to provide.

Jim is an hands on leader, who will tell you that he has always been blessed by finding people to work with who are far smarter than he is, but who have for the last few decades have allowed him to think that he is in charge. If you ask any Midax associate, what Jim does in his spare time, they would suggest he spends it thinking up ever more devious ways of torturing our developers with what he calls "challenges".

 

Milo Miloslavov

Vice President Development

Milo Miloslavov has over a quarter century of experience in software and firmware development. Not only is he the most senior member of the Midax development team, he is also employee number 2 for Midax, having joined the company in 1998. Milo is considered the Fire Chief at Midax, responsible for the rapid extinguishing of any fires that flare up. As such, he is usually not visible to the Midax customer base, but his presence is felt by every customer. Fortunately, Milo gets to spend most of his time deciding how to integrate the latest enabling technology into the Midax solution suite instead of feeling the heat. When he is not busy adding value to Midax solutions, Milo likes to hike the Appalachians (literally, not in Argentina like a well known politician!).

Toros Hovanessian

Vice President Research & Development

After graduating with a Masters in Computer Science, Toros worked as an applications developer, before joining Midax Inc in 1998, initially heading up database applications development. Since 2007, Toros has been VP of Research and Development. So whenever Jim gets a half-baked idea, it is his job to figure out the rest and build the prototype. Then he hands it to Milo's team for rollout into production.

In his spare time, Toros continues to build prototypes, because Jim keeps him fully loaded. That means after he has spent some time with his kids, Toros has very little time left for his favorite hobby, growing his own hair, as you can see.

 

VIDELIN ALEKSIEV (VIDO)

Vice President - Third Party Integration

Vido is the new man on the team. He only joined us in 2007. Vido is in charge of the square peg department. As the only software company in the USA certified to put a square peg into a round hole, Vido looks after moving data from third parties into Midax applications and sharing data with those parties as approved by our customers. Unlike the startup models, that initially offer cheap pricing with the hidden goal of owning and selling your data, all the data Midax captures belongs to you. So safety and security is a key part of the role: You own your data and you own your customers!